Service: SMS interactive
Objective: Increase the total volume on a tankful.
Project description: For each tankful of minimum 30 liters at any SOCAR fuel filling station, customers could send a SMS with a unique code specified in the check to an appropriate short number, promptly receiving a confirmation of participation in return. Winners were drawn from all registered messages.
Solution: GMS provided development and programming of the interactive project’s logic, as well as short number.
Result: Active interest demonstrated by high participation in the promo, new customers were won, and volume of average tankful clearly increased.