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Socar: Promo-Prize at the Gas Station

Client: Socar

Service: SMS interactive

Period: 2013

Objective: Increase the total volume on a tankful.

Project description: For each tankful of minimum 30 liters at any SOCAR fuel filling station, customers could send a SMS with a unique code specified in the check to an appropriate short number, promptly receiving a confirmation of participation in return. Winners were drawn from all registered messages.

Solution: GMS provided development and programming of the interactive project’s logic, as well as short number.

Result: Active interest demonstrated by high participation in the promo, new customers were won, and volume of average tankful clearly increased.